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Go Back        Selection of the best good practices

Pathner: Andalusian Council of Chambers of Commerce (Spain)
 
Date of celebration: April 2012
 
Brief Description: The Andalusian Council of Chambers of Commerce contacted, by telephone and by mail, different agents involved in the promotion of local retail in Andalusia (Regional government, CECA, all the provincial chambers of commerce) in order to search an identify retail best practices on use and promotion of the ICT.
 
Number of SMEs: Involved: 25
Trained: 10
Innovation activities: 10
Transference of good practices: 10
 
Type of innovation: ICT
 
Methodology: Then we looked trough internet for other best practices. With all this inputs we created a list, about more than 30 retail companies, that used the ICT in an innovative way and we selected 10 best practices. The Council of Chambers chose different kinds of experiences of different sectors. The Council contacted the retail owners to interview them and gather the relevant information about their experience. This information has been used to write the good practices. In order to collect the practices, the Council designed a template to help the interview process. At the end, the Council sent the good practices to validate the article and also to ask to firm the permission to be published.

Selection of innovative best practices considering thematic diversity, geographic diversity, transferability and level of innovation and added Value. In order to write the good practices it was essential to obtain valuable information from the businesses. For that reason, it was important to prepare an outline of the interesting data to obtain. At a minimum, the scheme include:
  • Contact information
  • Store information (location, opening date, specialties)
  • Number of town inhabitants
  • Data about the good practice (results, impact, number of customers, increased revenue after innovation, etc.)
  • Key elements
  • Aspects to transfer to other businesses
  • Pictures of the establishment, businessman or the good practice (materials, IT displays, IT tools, visual marketing, etc.)
  • Authorization signatures to publish the good practice



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