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Go Back        Test the new tool created for retailers

Pathner: Andalusian Council of Chambers of Commerce (Spain)
 
Date of celebration: April 2012
 
Brief Description: The Andalusian Council of Chambers of Commerce created a self assessment tool for retailers, available online in the website. The tool gives information to improve the potential that ICT offers to shopkeepers.
 
Number of SMEs: Involved: 40
Trained: 10
Diagnostics: 10
Innovation activities: 10
Transference of good practices: 10
 
Type of innovation: ICT
 
Methodology: The tool is specially created for the sector. It has been used the large and wide experience with the sector and different studies and articles published during the last 3 years. The Council of Chambers organized a seminar in Andújar (Jaén) were 10 retailers could test the tool and answered the specific questionnaire on ICT use. The comments were really positive (see details in the press release) and in the future the Council will encourage the website tool repeating this sort of seminars and also using video marketing. Retailers who have participated in the test also attended a workshop on innovation that took place the same day. These retailers were really motivated by ICT and by make improvements in their businesses.



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