PUBLICATIONS & STUDIES
 
Go Back        Store Diagnostic (DPV)

Pathner: Chamber of Commerce of Castellón (Spain).
 
Date of celebration: July - October 2011
 
Brief Description: Analysis of the situation from the point of sale and delivery of a report with proposals for improvements.
 
Number of SMEs: Involved: 20
Trained: 20
Diagnostics: 20
Innovation activities: 20
Transference of good practices: 220
 
Type of innovation: Marketing
Organisational
Product or process
 
Methodology: A professional consultant on trade visit, ask questions, observe various aspects of point of sale and takes photographs. Then, with a specific computer program which introduces the data collected, prepares a final report with recommendations for improvement. Result: A final report with recommendations for improvement and an annex with interesting information about the most efficient allocation for a point of sale



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