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Pathner: Heraklion Chamber of Commerce (Grecee)
 
Date of celebration: November 2011
 
Brief Description: Action "????????? (COOPERATE)" between Heraklion Chamber of Commerce and Commercial Association of Heraklion targeting at the support of consumers in the form of discounts on the parking sector of Heraklion city with the cooperation of retailers.
 
Number of SMEs: Involved: 116
Innovation activities: 116
Transference of good practices: 116
 
Type of innovation: Marketing
 
Methodology:
  1. Cooperation of parking owners of Heraklion with commercial enterprises of the citiy offering:
    • 15-20% special discounts from SMEs to consumers who buy products from these shops and have parked their car in contracted parking spots.
    • Reduced parking ticket to all customers including special categories such as families having more than 3 children and disabled people who have made purchases from affiliated stores.
    The implementation of the action is being carried out as follows: The receipt of entrance to the parking will be used as a discount proof by the discount shops and the purchase receipt from the store will be used as proof for the parking owners. The rate of shopping discount is approximately 15-20%, following a written agreement with the Commercial Association of Heraklion, and the amount of the parking discount is 1 euro following the written agreement of the parking owners with the Commercial Association.
  2. Creation of information material of S???????O which includes a map of the city contracted with shops and parking space and information material action.
  3. Creation of stickers of the action S???????O that will be placed in prominent locations in affiliated shops and parking areas.
  4. Promotion and communication (no ads) of the action through the printed and electronic press (TV and radio, portals of Heraklion Chamber of Commerce and Commercial Association of Hearaklion).
  5. Promotion and briefing both of consumers and commercial world through the realization of several events (a minimum of 3 events will be held July, September, December-.
  6. Event either in the Lions Square or outside the Loggia (in consultation with the Municipality of Heraklion), including - The distribution of a S???????O map to consumers
  7. The distribution of information material regarding the S???????O initiative to local people -Briefing of traders / shopkeepers for this particular initiative aiming both at the registration of new members and the expanding of the entrepreneurs through the participation of restaurants / taverns/ fast-foods.
  8. Placement of a table by the Commercial Association in Heraklion, where material can be found.



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