PUBLICATIONS & STUDIES
 
Go Back        Discount point

Pathner: Heraklion Chamber of Commerce (Grecee)
 
Date of celebration: May 2011
 
Brief Description: Heraklion Chamber of Commerce in cooperation with the Commercial Association of Heraklion and the Port Authority of Heraklion developed a specific and tailor made designed promotional program aiming at the attracting of more cruise ships tourists in visiting the commercial shops of our city.
 
Number of SMEs: Involved: 250
Trained: 250
Innovation activities: 250
Transference of good practices: 250
 
Type of innovation: Marketing
 
Methodology: A new improved and actualised map of the city of Heraklion has been created, where the way for the entry of visitors/tourists in the city’s centre and main commercial streets of the city have been intensively coloured and are explicitly presented. Moreover, the above mentioned streets have been declared as commercial streets in the information section of the map. On this information map appears the signal “Discount Point” that informs the newly arrived tourists that the commercial enterprises with this signal in their windows offer special prices – discounts in the visitors of cruise ships.

The “Discount Point” map has been distributed by the service of Port Authority in each passenger that has up to the present moment visited the city while the Municipality of Heraklion intends to use these maps in its re-prints.

The discount signal “Discount Point” (point with handing-over) has been created by the Commercial Association and has been placed on the windows of commercial shops that make special offers in the form of either handing-over or discount to passengers of Cruise ships. The signals have been delivered to the targeted commercial enterprises that have signed a relative convention with the Commercial Association of Heraklion. An explanatory booklet that describes in a more meticulous way the operation of the new discount sign has been created as well. The booklet is being delivered with the map in the exit of Heraklion’s port.

Moreover, eight new big plates of direction have been constructed and put in the way from the port to the city upon which the commercial streets with the new signal “Discount Point” are being presented. An effort -in collaboration with the Municipality of Heraklion - is being made so as places of provisional quartering taxi will serve the passengers that wish to visit the city of Heraklion.

Furthemore, two promotional events (during the implementation of the pilot action) will be held in the city center promoting and diffusing the idea to the visitors and to the local entrepreneurs. With the synergies that EBEH materializes, it contributes in the increase of movement of visitors in the commercial shops thus stimulating the marketability of Heraklion.



..Tools

a

a

a

a


 

 

 




a