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Go Back        Innovative in-store and mobile technologies, omnichannel strategies

Pathner: Chamber of Commerce and Industry of Lyon (France)
 
Date of celebration: October 2011 and June 2012
 
Brief Description: Raising awareness workshops on the theme of new technologies. Merchandising, point-on-sale promotion, stock control.
 
Number of SMEs: Involved: 39
Trained: 39
Innovation activities: 10
Transference of good practices: 10
 
Type of innovation: ICT
Marketing
Organisational
 
Methodology: Workshops with external experts in new technologies applied to retail, Web3.0.



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